{"id":1105,"date":"2024-06-18T17:55:33","date_gmt":"2024-06-18T08:55:33","guid":{"rendered":"https:\/\/staging.newgallery-tokyo.com\/special_feature\/%e7%be%8a%e6%96%87%e5%ad%a6%e3%81%a8%e3%81%84%e3%81%86%e3%80%8c%e5%ba%ad%e3%80%8d%e3%82%92%e8%80%95%e3%81%99%e5%ba%ad%e5%b8%ab%e3%81%9f%e3%81%a1%e3%81%ae%e7%89%a9%e8%aa%9e%e2%94%80%e2%94%80%e3%80%8c\/"},"modified":"2024-06-27T18:01:35","modified_gmt":"2024-06-27T09:01:35","slug":"%e7%be%8a%e6%96%87%e5%ad%a6%e3%81%a8%e3%81%84%e3%81%86%e3%80%8c%e5%ba%ad%e3%80%8d%e3%82%92%e8%80%95%e3%81%99%e5%ba%ad%e5%b8%ab%e3%81%9f%e3%81%a1%e3%81%ae%e7%89%a9%e8%aa%9e%e2%94%80%e2%94%80%e3%80%8c","status":"publish","type":"special_feature","link":"https:\/\/staging.newgallery-tokyo.com\/en\/special_feature\/%e7%be%8a%e6%96%87%e5%ad%a6%e3%81%a8%e3%81%84%e3%81%86%e3%80%8c%e5%ba%ad%e3%80%8d%e3%82%92%e8%80%95%e3%81%99%e5%ba%ad%e5%b8%ab%e3%81%9f%e3%81%a1%e3%81%ae%e7%89%a9%e8%aa%9e%e2%94%80%e2%94%80%e3%80%8c\/","title":{"rendered":"The story of the gardeners cultivating the \"garden\" of Hitsujibungaku - \"Secret Garden\" inspired by Hitsujibungaku - 12 hugs (like butterflies)\" haru. interview"},"content":{"rendered":"\n

In May 2024, an exhibition titled \"\"Secret Garden\" inspired by Hitsujibungaku - 12 hugs (like butterflies)\" was held, inspired by the original album \"12 hugs (like butterflies)\" by the alternative rock band Hitsujibungaku. The director was haru. (HUG inc.), a creative director who has worked on many of Hitsujibungaku's artworks and was also in charge of creating the jacket for this album. Based on the 12 songs included in the album, the works created in collaboration with seven artists show the possibility of freely interpreting and expressing music. We talked to haru. about the intention of the concept of \"garden\" and the thoughts behind the exhibition.<\/p>\n\n\n\n

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Hitsujibungaku is \"the same generation living in the same era\"<\/strong><\/h3>\n\n\n\n

\u2015\u2015First, please tell us about your relationship with Hitsujibungaku.<\/strong><\/p>\n\n\n\n

haru.: Eight years ago, when I first moved to Tokyo, member Moeka (Shiotsuka) invited me to an interview, which was the first opportunity. Hitsujibungaku was still an indie band at the time, and I think the live houses were small. After a while, I was asked to design the jacket for the album \"The Youths\". After that, I was involved in the artwork in the same way several times, and that's how I got to where I am today.<\/p>\n\n\n\n

We're not close enough to talk a lot about private matters, but we do talk a lot at the time of production. I've always been watching them closely, and I feel like they are \"the same generation living in the same era\".<\/p>\n\n\n\n

\u2015\u2015How do you see Hitsujibungaku's progress so far? I think the scale of the band has grown compared to the beginning.<\/p>\n\n\n\n

haru.: I've been watching them thinking, \"They've always been honest with themselves.\" The members of Hitsujibungaku don't try to hide the pain in their hearts, like \"This is hard'' or \"This world is kind of hard.\"<\/p>\n\n\n\n

But it's not always the same. I was also allowed to make the jacket for the previous album \"our hope\", but at that time, there was an air of being indoors due to the corona disaster, and the band also had a strong feeling of \"wanting to send a signal to the outside world\". So the jacket also has a composition of \"a woman looking out from the car window\".<\/p>\n\n\n\n

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But this time, \"12 hugs (like butterflies)\" is themed on \"butterfly hugs,\" or hugging yourself, so there is a nuance of \"confronting what's happening inside you.\" I am always conscious that I have to create things while understanding what they are thinking each time.<\/p>\n\n\n\n

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\u2015\u2015At the exhibition venue, you can listen to a talk between haru. and Hitsujibungaku, and there is also a conversation about this album. The story that they tried to bring out \"the slightly aggressive part of themselves\" without hiding it was impressive.<\/p>\n\n\n\n

haru.: I think \"taking care of yourself\" is really difficult. It's something you can't do unless you have time to spare, and sometimes you get tired of the negative emotions inside of you. But we often talked about how it would be nice if we could accept all of that and say, \"It can't be helped\" and \"That's the way it is.\"<\/p>\n\n\n\n\n\n\n\n

The story of the people surrounding the band<\/strong><\/h3>\n\n\n\n

\u2015\u2015Please tell us again about the concept of this exhibition, \"Secret Garden\".<\/strong><\/p>\n\n\n\n

haru.: We are creating an exhibition space by envisioning the band Hitsujibungaku as a \"garden\" and the staff and creators who cultivate it as \"gardeners\". When I was thinking about the concept, I just happened to know about \"The Moving Garden\" by French gardener Gilles Cl\u00e9ment, and I thought that \"garden\" was a good theme.<\/p>\n\n\n\n

The garden is tended and nurtured by the gardener, and the band is just like a garden. Members and creators add their hands to it every day as gardeners. But it's not completely up to human will, and sometimes a storm comes and messes everything up. Still, by cultivating it together with everyone, it will lead to the future. I was hoping that the whole process could be expressed in the theme of \"Secret Garden\".<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Also, I myself originally liked \"engawa\" (verandas), and I felt that the garden was a similar space. It's not as personal as the inside of a house, but it's not completely public like a road or a square. I thought that intermediate state was just right.<\/p>\n\n\n\n

\u2015\u2015How did this exhibition get started in the first place?<\/strong><\/p>\n\n\n\n

haru.: At the end of last year, New Gallery contacted me. When I was asked to create an exhibition based on the album, I was really troubled. The album itself is already a finished work, so I wondered what I should make based on it.<\/p>\n\n\n\n

But when I think about it again, the album jacket is also an act of creating something creative for a finished product called a song, so it's the same as this exhibition. I always make jackets with the intention of \"dressing the music in the best clothes\", but I realized that I could make an exhibition in the same way. From there, the theme of \"The Story of the Gardeners Surrounding Hitsujibungaku\" emerged.<\/p>\n\n\n\n

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\u2015\u2015How did you come up with the specific content of the exhibition?<\/strong><\/p>\n\n\n\n

haru.: It was decided that we would create works by freely expanding our interpretation of each of the 12 songs included in the album. I read the liner notes that Moeka wrote for me and thought about it, but it was difficult to figure out what to make for the finished songs...I had many meetings with the HUG members over and over again.<\/p>\n\n\n\n

\u2015\u2015The booklet distributed to visitors at the venue actually includes words and pictures that haru. imagined from the music.<\/strong><\/p>\n\n\n\n

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haru.: This was also the rough draft for each artist to ask for. When I thought about how to make the space interesting, I came up with a lot of wild ideas, such as a bat with hair growing on it and a tornado...I was worried if it would be accepted, but fortunately, all the members enjoyed it.<\/p>\n\n\n\n

\u2015\u2015In a sense, it's like a secondary creation.<\/strong><\/p>\n\n\n\n

haru.: That's right. So, I was really worried about how the fans would perceive it. But my interpretation is just an example, so I would be happy if people could think, \"It's okay to have such a free way of listening.\"<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n\n\n

Co-creation with 7 artists<\/strong><\/h3>\n\n\n\n

\u2015\u2015Please tell us about the 7 participating artists and their respective works.<\/strong><\/p>\n\n\n\n

haru.: Ava is a Taiwanese artist who made the beaded dress that Moeka is wearing on the album jacket. This time, we are exhibiting the dress as it is. Each bead is spun one by one, and I like that you can feel the time that has been accumulated until the work is created.<\/p>\n\n\n\n

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Nico Perez took the jacket photo. Actually, Nico and I share the same office and work on various projects together. The jacket shooting this time was very private, but thanks to Nico's sincere approach, I was able to proceed with the shooting with peace of mind.<\/p>\n\n\n\n

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Christopher Loden is an artist I originally knew, and this time I asked him to work on \"Hug.m4a\" and \"Mermaid\". \"Hug.m4a\" is the first track on the album and was recorded on an iPhone. So I wanted to be able to actually listen to it from my smartphone at the venue, so I asked Loden to decorate it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\"Mermaid\" is a work that I asked him to actually make based on the image of \"a mermaid's tears hanging on a spider's thread\" that I associated with the work.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I asked Alexander Julian, a master of the Sogetsu Ikebana, to do the planting for the exhibition space. He reproduced the \"garden\" in an almost free-acting manner from my poor rough sketch. The plants will change little by little during the exhibition period, so please look forward to that as well.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I asked konomad to make a \"bat with braids\" that I associated with \"countdown\". When I read Moeka's liner notes, I got the image of \"a girl who swings a bat and hurts herself,\" and I asked her to embody it. konomad improvised and put a bandage on the bat to express the \"angry feeling\", and I was happy to feel that \"my intention has been conveyed...!<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

finaleflwr is a friend who has been making magazines with me since I was a student, and after graduating, she runs a flower shop. This time, I asked her to make a tornado-like mobile, which was inspired by \"continue\". When I first asked her to \"make a tornado,\" she reacted with \"Huh?\" (laughs), but she managed to reproduce the chaotic situation of imaginary plants being blown up by the wind, and I really like it.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

DODI is a creative team that I have worked with at an event before, and this time I was originally planning to have them come in for the setup. However, when I showed them the plan, they got excited and said, \"The garden is nice,\" and in the end, they supported me in various places such as the hut, doors, and ghost works.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u2015\u2015Thank you very much. While based on haru's rough sketches, I have the impression that each artist's interpretation has been added quite a bit.<\/strong><\/p>\n\n\n\n

haru.: Yes, in fact, I leave most of the details up to you. Everyone is working based on my rough sketches, which are like my delusions, and I feel both grateful and scared...<\/p>\n\n\n\n

\u2015\u2015Please tell us about the key visual.<\/strong><\/p>\n\n\n\n

haru.: The title of the album is \"12 hugs (like butterflies)\", so I was thinking of using butterflies. At first, I was thinking of using \"doors\" as a motif, and the idea of \"hinges\" came up there.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Regarding the shooting, when I was thinking of \"I want to express the possibility of the future\" from the association of doors, a member of HUG came up with the idea of using cyanotype (blueprint printed in sunlight). In the end, we finished by taking pictures of the photos taken with cyanotypes.<\/p>\n\n\n\n

\u2015\u2015I think that it is also characteristic that there are many goods that visitors can take home this time. Why did you choose this form?<\/strong><\/p>\n\n\n\n

haru.: I thought it would be nice if I could take home something that would remind me of the music and the exhibition space. For example, if you smell the scent of incense at home, you might remember the music that was playing at the venue. Then a new memory of the experience will be linked to the song. I thought it would be interesting if that happened.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Also, I thought that taking home \"things that change shape = things that bring about change\", such as seed paper that grows plants when planted or matches that disappear when burned, would remain in my memory as one experience.<\/p>\n\n\n\n

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\"Secret Garden\" dedicated to the members<\/strong><\/h3>\n\n\n\n

\u2015\u2015Please tell us your impressions of the exhibition again.<\/strong><\/p>\n\n\n\n

haru.: To be honest, I was a little sick during the preparation period (laughs). The staff around me and the artists who participated were really working hard, and the pressure of \"I'm involving so many people...\" was heavy. But in the end, I ended up with a collection of works that I couldn't have created by myself, so I'm glad I did it.<\/p>\n\n\n\n

\u2015\u2015How would you like the visitors to enjoy it?<\/strong><\/p>\n\n\n\n

haru.: The space is filled with various elements, so please stop freely where you want to stop and spend your time. Also, I would be happy if you would think, \"I want to listen to the album again.\"<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I myself listened to the album over and over again when I was creating this exhibition. It broadened the way I enjoyed myself, and the memories associated with the music increased, so I felt that it became an important album for me once again. So, I hope that everyone will feel like, \"There is such an interpretation,\" or \"I want to try making something myself.\"<\/p>\n\n\n\n

\u2015\u2015How would you like the members of Hitsujibungaku to see it?<\/strong><\/p>\n\n\n\n

haru.: As I wrote in my statement, my biggest wish is for everyone in Hitsujibungaku to continue their creative work in good health. I think to myself, \"Who are you?\" (laughs). But I really do think so. So this time, I was actually making it with the members in mind the most. I would be happiest if the three of them were even a little excited to see the exhibition and felt positive about \"What should we do next?\"<\/p>\n\n\n\n

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    \n
  • Text by Tomoya Matsumoto<\/li>\n\n\n\n
  • Photos by Naoki Takehisa<\/li>\n<\/ul>\n","protected":false},"featured_media":1104,"template":"","class_list":["post-1105","special_feature","type-special_feature","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe story of the gardeners cultivating the "garden" of Hitsujibungaku - "Secret Garden" inspired by Hitsujibungaku - 12 hugs (like butterflies)" haru. interview - New Gallery<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story of the gardeners cultivating the "garden" of Hitsujibungaku - "Secret Garden" inspired by Hitsujibungaku - 12 hugs (like butterflies)" haru. interview - New Gallery\" \/>\n<meta property=\"og:description\" content=\"In May 2024, an exhibition titled ""Secret Garden" inspired by Hitsujibungaku - 12 hugs (like butterflies)" was held, inspired by the original album "12 hugs (like butterflies)" by the alternative rock band Hitsujibungaku. The director was haru. 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